When two trailblazers of style and creativity join forces, industry standards shift. This season, ShopRuggy, celebrated for its genuine leather bags and accessories, unveiled an exclusive collection through a dynamic fashion photo shoot crafted by BEF Models. The result wasn’t just visually stunning—it showcased how smart collaborations power Indian brands with real-world marketing impact.
Introducing ShopRuggy & BEF Models
ShopRuggy’s journey began with a simple idea: carry elegance, define style. Over the years, this homegrown brand has earned loyalty with its budget-friendly, one-of-a-kind leather pieces, from tote bags to RFID wallets and cricket leather accessories. Every season promises new arrivals, keeping style-seekers excited to explore what’s fresh on ShopRuggy
Meanwhile, BEF Models—a leading modeling platform dedicated to inclusivity, talent development, and digital innovation—is redefining how brands connect with their audiences. Rather than simply providing models, BEF crafts holistic campaigns where models, brands, and creativity unite to narrate compelling stories.
How BEF Models Helps Businesses Shine
Why do brands such as ShopRuggy choose BEF Models for their campaigns? The answer is simple: results. Unlike conventional modeling platforms, BEF Models integrates creative direction, diverse talent, and campaign strategy to deliver a content library tailored for digital, print, and e-commerce needs.
During the ShopRuggy shoot, BEF Models managed every step—from consulting on the shoot’s creative vision and selecting models best suited for ShopRuggy’s timeless aesthetic to coordinating stylists, photographers, and even on-site logistics. Every look, pose, and product shot was tailored to ShopRuggy’s essence, using mood boards and best-in-class art direction.
Discover more about BEF Models’ suite of brand services.
Behind the Scenes: Crafting the Campaign
Great content starts long before the camera clicks. BEF Models initiated the process with collaborative brainstorming sessions with ShopRuggy’s marketing team. Aligning on campaign mood, target audience, and content scope ensured the final assets fit seamlessly with ShopRuggy’s brand story and upcoming marketing calendar.
With a diverse roster of models, BEF handpicked talent that echoed the brand’s values—sophistication, approachability, and modernity. The shoot captured ShopRuggy’s bestsellers in action: from classic leather totes to minimalist card wallets, each product found new life through professional styling and real-world scenarios.
See testimonials from BEF Models talent and clients.
From Photoshoot to Full-Funnel Marketing Impact
BEF Models doesn’t just stop after the photo shoot. The team ensures that every image, video snippet, and behind-the-scenes moment is optimized for multi-channel use. This enables brands like ShopRuggy to accelerate their marketing plans—from launching visually rich Instagram campaigns to updating e-commerce product galleries.
ShopRuggy’s latest lookbook, crafted from the shoot images, became the cornerstone of an email marketing series, digital ads, and influencer outreach. Website conversion rates went up, bounce rates dropped, and the brand’s social engagement spiked. Authentic, high-quality visuals continue to power ShopRuggy’s content calendar for months after the shoot.
Explore how model-driven content boosts brand engagement.
Why More Businesses Choose BEF Models
What sets BEF Models apart is a relentless focus on holistic partnership. For startups launching their first collection or established retailers refreshing their product lines, BEF provides:
- End-to-end model campaign ideation and management.
- Full-scale creative team: stylists, production staff, and post-production editors.
- Quick turnaround on edited marketing assets, ready for launch.
- Transparent, collaborative communication and detailed marketing playbooks.
Most importantly, BEF Models acts as a true brand partner—motivated by shared wins, not one-off assignments.
Collaborating with BEF Models: The Step-by-Step Process
Ready to transform your next campaign? Brands can get started with a simple discovery call. After an exploration of marketing goals, BEF Models presents a strategic proposal with model recommendations and shoot concepts. Once approved, the team handles everything—from shoot logistics to content delivery and even post-campaign performance analytics.
Get started with BEF Models on your next campaign.
Closing Thoughts: Elevate Your Brand with the Right Partner
Are you looking to spotlight your products with world-class creative assets? Discover the difference when passion and professionalism meet—just as ShopRuggy did with BEF Models. From e-commerce galleries to go-to-market strategies, BEF Models empowers Indian brands to look their best and perform even better.
Visit ShopRuggy’s latest collection and connect with BEF Models to bring your next campaign to life.
