Bigger, better, bolder is the message being touted about the first of this year’s London Fashion Weeks. As the British capital attempts to regain its status as the hottest destination for talented designers, both established names and rising stars have been showcasing their autumn and winter looks with renewed energy and creativity.
With 41 runway shows and 20 presentations, participation increased by more than 10% compared with last year — a clear sign that London’s fashion scene is regaining global momentum.
The British Fashion Council (BFC) has played a key role in this revival by waiving participation fees for a second consecutive year to reduce barriers to entry, encouraging both emerging talent and returning heritage brands.
“Bigger, bolder, and more inclusive than ever, London Fashion Week 2026 signals a powerful new era for British fashion.”
Tolu Coker Opens LFW 2026 with a Powerful Statement
One of the most talked-about moments came as Tolu Coker, a former NewGen funding recipient, opened London Fashion Week on Thursday — attended by a very special guest, King Charles III.
The British-Nigerian designer presented a Notting Hill-inspired runway set against imagery of the London neighbourhood she grew up in. Watched by notable figures including Stella McCartney and Skepta, the show delivered vibrant red and blue hues alongside multicolour tartan dresses, matching hats, and ties.
Her collection carried a nostalgic retro energy while prioritising sustainability through the use of deadstock fabrics and environmentally friendly dyes. The runway soundtrack featured Little Simz, who also performed wearing one of Coker’s designs, adding cultural depth to the presentation.
Why it stood out:
- Bold storytelling through fashion
- Sustainability-focused craftsmanship
- Strong cultural identity
Tailoring Takes Centre Stage: Paul Costelloe & William Costelloe
Highlights so far have included Paul Costelloe’s perfectly tailored looks in neutral and brown tones — proving that classic tailoring remains timeless.
William Costelloe presented his first collection for the label, honouring his late father Paul, describing the designs as “a celebration of tailoring” meant to make women look incredible.
Key features included:
- Chocolate brown — the season’s standout colour
- Earthy beiges and crisp whites
- Cinched waist belts and structured shoulders
- Flattering silhouettes designed for modern elegance
The collections reinforced tailoring as one of the defining trends of London Fashion Week AW26.
Minimalism vs Maximalism: Statement Fashion Makes a Comeback
At a time when minimalism dominates global fashion trends, designers like Tolu Coker and Annie Doble delighted audiences who prefer bold expression.
British designer Annie Doble showcased highly crafted runway looks filled with:
- Beading
- Embellishments
- Feather detailing
Her designs created dramatic movement on the runway, offering a sharp contrast to understated minimal aesthetics.
Meanwhile, AGRO Studio delivered a grungy-yet-glam collection that quickly became an early highlight of the week. Run by Angus Cockram and George Oxby, the London-based label — already worn by Beyoncé, Raye, and Sabrina Carpenter — made a powerful debut appearance.
Sustainability Leads the Conversation
Sustainability continued to dominate London Fashion Week 2026, particularly through KSENIASCHNAIDER’s collection.
The Ukrainian duo showcased upcycled and reworked garments designed for versatility and longevity. Double denim and military-inspired looks appeared in neutral tones like khaki and beige, echoing 90s grunge influences.
This approach reflected a broader shift in fashion where innovation meets responsibility.
Key sustainability trends at LFW 2026:
- Upcycling and reworked garments
- Deadstock fabrics
- Environmentally conscious dyeing techniques
- Multi-wear versatility
The Return of Iconic Fashion Houses
London Fashion Week 2026 also marked the return of major names to the official schedule:
- Temperley London returned after a seven-year break
- Joseph showcased again after nine years away under new creative director Mario Arena
- Julien MacDonald, Erdem, Simone Rocha and Burberry reaffirmed London’s global influence
Burberry closed fashion week on Monday evening, returning to tradition and reinforcing British heritage on an international stage.
Emerging Designers Keep London’s Creative Spirit Alive
One of London Fashion Week’s defining strengths remains its support for emerging designers. The BFC introduced a new showcase highlighting talents previously supported by the NewGen scheme.
This blend of heritage brands and new voices ensures London continues to be fashion’s most experimental and forward-thinking capital.
Celebrity Moments Bring Star Power to London Fashion Week
Fashion Week always brings big names to London, and this year’s events have been no different. Celebrity attendance added glamour and global attention, reinforcing London Fashion Week 2026 as a cultural as well as fashion spectacle.
Designer Harris Reed, known for dressing icons such as Beyoncé, Adele and Demi Moore, welcomed several famous friends to his Thursday showcase. Sitting front row were Nicky Hilton Rothschild, Joe Locke, Gugu Mbatha-Raw and Lily Collins, all gathered to witness his latest dramatic and gender-fluid collection.
Meanwhile, singer Cat Burns attended Maximilian Raynor’s show alongside fellow musician Cassyette, highlighting the growing connection between music culture and emerging London designers.
The strong celebrity presence amplified runway visibility across social media, helping collections reach audiences far beyond the fashion industry.
“Fashion in London has always been about individuality and experimentation — a place where new voices redefine the future of style.”
London is rebuilding its reputation as a creative powerhouse. By lowering entry barriers and spotlighting innovation, the city is once again attracting global attention.
The combination of heritage tailoring, sustainability innovation, and fearless experimentation positions LFW 2026 as one of the most exciting fashion seasons in recent years.
“This season proves that fashion is no longer just about trends, but storytelling, sustainability, and cultural expression.”
