Some brands feel inseparable from the cities that shaped them. Calvin Klein is one of them. With the opening of its new global flagship store in New York’s SoHo district, the brand isn’t just unveiling a new retail space—it’s reconnecting with its origins.
SoHo, with its artistic spirit and industrial charm, feels like a natural setting for Calvin Klein’s next chapter.
A Space Designed to Breathe
The flagship reflects the brand’s signature restraint. Clean lines, raw textures, and thoughtful lighting come together to create a space that feels calm yet confident. There’s no excess, no distraction—just a quiet focus on form, fabric, and fit.
Rather than overwhelming visitors, the store invites them to linger, explore, and experience the clothes in a more personal way.
“New York is central to the DNA of the Calvin Klein brand,” said Stefan Larsson, CEO of PVH Corp. “This return marks an important milestone as we continue building Calvin Klein into one of the world’s most desirable lifestyle brands. Step by step, we are deepening brand relevance, strengthening consumer engagement, and reinforcing our positioning across North America and global markets.”
About the Store
The new Calvin Klein global flagship store in New York’s SoHo district features an exterior façade finished in the brand’s signature charcoal tone, instantly immersing visitors in the Calvin Klein aesthetic. Large, light-filled display windows showcase a custom seasonal installation developed in collaboration with Perron Studios, inspired by the experience of moving into a classic SoHo loft. Design highlights include a sculptural spiral staircase, 3D-moulded sofas and chairs, and mobile crates repurposed as product displays, reflecting the neighbourhood’s creative and industrial heritage.
Inside, the Calvin Klein SoHo flagship store is defined by a palette of signature creams, warm neutrals, and natural textures, creating a calm and modern retail environment. The open-plan space blends industrial architecture with refined design elements, featuring exposed wood joist ceilings, cast-iron columns, and poured concrete floors that echo SoHo’s iconic loft spaces. Oversized reclaimed-wood frames reference traditional industrial windows, while brushed stainless steel fixtures and cream plaster finishes balance craftsmanship with contemporary minimalism. Floor-to-ceiling curved digital screens bring Calvin Klein’s global marketing campaigns to life, reinforcing the brand’s cultural relevance.
Located at 530 Broadway in SoHo, New York, the Calvin Klein global flagship store officially opens on Tuesday, December 9. The store will be open daily from 10 AM to 8 PM, Monday through Sunday, offering consumers an immersive destination to experience the full world of Calvin Klein.
(According to ~ https://www.pvh.com/ )
Where Heritage Meets the Present
Inside, Calvin Klein’s core categories—denim, underwear, and modern ready-to-wear—are presented with intention. Digital touches subtly enhance the experience, bridging the physical and the virtual without disrupting the brand’s minimalist DNA.
It’s a reminder that innovation doesn’t always need to shout. Sometimes, it simply needs clarity.
A Statement of Belonging
Choosing SoHo for its global flagship is a meaningful move. The neighbourhood has long been a creative nucleus, echoing the same values that Calvin Klein has carried for decades—self-expression, confidence, and cultural relevance.
This opening signals a brand comfortable in its skin, embracing where it comes from while looking steadily ahead.
A Confident Step Forward
Calvin Klein’s new SoHo flagship feels less like a launch and more like a reaffirmation. In returning to New York in such a thoughtful way, the brand proves that its most powerful statements are still made through simplicity.
The store brings Calvin Klein’s lifestyle vision to life through thoughtfully curated spaces, set against the backdrop of its latest global campaigns. Denim and underwear form the foundation of the experience, supported by a complete selection of men’s and women’s apparel and accessories that define the modern Calvin Klein wardrobe.
Select pieces from Calvin Klein Collection—the brand’s highest expression of design and craftsmanship—will be introduced during exclusive windows beginning Spring 2026. To mark the opening, the flagship will also offer a limited-edition capsule featuring T-shirts, fleece sweatshirts, hats, and tote bags, all finished with custom Calvin Klein SoHo branding in a refined palette of navy, cobalt, grey, and white.
And in a city that thrives on reinvention, Calvin Klein reminds us that authenticity never goes out of style.
