Luxury fashion takes on a quietly cinematic tone as Dior unveils its Spring–Summer 2026 global campaign, shot through the unmistakable lens of David Sims. The campaign marks a defining moment under the creative direction of Jonathan Anderson, whose re-coding of Dior’s storied archive feels both intimate and theatrical—rooted in heritage, yet refreshingly present.
A Cast That Blurs Fashion and Character
This season, Dior assembles an eclectic, culture-spanning cast that reads like a modern ensemble drama. Actors Greta Lee, Louis Garrel, and Paul Kircher bring cinematic depth, while global football icon Kylian Mbappé injects contemporary charisma. Models Laura Kaiser, Sunday Rose, and Saar Mansvelt Beck complete the Dior clique—each personality contributing to a campaign that thrives on individuality rather than uniformity.
Casual, Theatrical, and Deeply Human
At once relaxed and performative, the visuals rely on body language, atmosphere, and environment to communicate Anderson’s character-driven vision of Dior tailoring and nostalgic glamour. A thoughtful mix of colour and black-and-white images—conceived almost like visual sketches—allows Sims to spotlight the architecture of the garments while maintaining a calm, reflective mood.
Styled by Benjamin Bruno, the campaign reframes Dior’s archive as a wardrobe meant to be lived in. Red carpet–ready looks are captured with theatrical flair, evoking the feeling of an actor rehearsing at home, mid-transformation. In contrast, casual ensembles play with textures and layering, creating an ease that feels instinctive rather than styled.
Sets That Speak Softly
The understated elegance of the campaign is elevated by set designer Poppy Bartlett, who constructs an aristocratic yet minimalist backdrop. Parquet floors, boiserie walls, crisp linens, and carefully chosen furniture establish a refined setting without overpowering the frame. The uncluttered spaces are intentional—allowing expressions, posture, and presence to tell the story.
Style as Self-Expression
“The Dior clique appears to embrace a liberated sense of style, willing to play with clothing and accessories,” the brand notes in its press release. “Style is how these individuals conduct themselves: the intuitive sense they have when their appearance feels right, and how they dress up each day to become a new character.”
It’s a philosophy that aligns seamlessly with Anderson’s vision—fashion not as costume, but as an evolving extension of identity.
Iconic Bags, Framed Like Art
Accessories take on a starring role as the campaign highlights Dior’s latest It bags. From the tassel-covered Lady Dior to the supple Dior Crunchy, alongside the charming Dior Cigale with its signature mini bow and the sleek Diorly, each piece is treated almost like a still-life subject. Some bags are photographed hanging from a music stand or resting casually on ornate tables—quietly reinforcing their status as objects of desire.
A New Chapter for Dior
With the Spring–Summer 2026 campaign, Dior strikes a delicate balance between nostalgia and modernity. Through David Sims’ candid yet composed imagery and Jonathan Anderson’s emotionally intelligent design language, the maison presents a vision of luxury that is expressive, versatile, and deeply human—where fashion becomes a role we choose to play, every single day.
With its Spring–Summer 2026 global campaign, Dior moves beyond spectacle and into storytelling. Under Jonathan Anderson’s thoughtful direction and David Sims’ quietly powerful lens, the house presents fashion as something lived, felt, and instinctively worn. It’s a vision where tailoring softens, glamour breathes, and style becomes an act of self-definition—proving that at Dior, elegance is no longer performed for the world but discovered within.
Shot like visual sketches, the Spring–Summer 2026 campaign captures tailoring in its most human form.
