The explosive popularity of Crave’s hit TV series Heated Rivalry has catapulted its leading men—Hudson Williams and Connor Storrie—from relative anonymity to full-fledged international stardom. What began as a fan-favorite sports drama quickly evolved into a cultural moment, one that inevitably traveled across the pond.
And as their fame surged, it was only a matter of time before fashion houses began rivaling one another to secure any form of association with the industry’s newest heartthrobs.
Dsquared2 won that race.
When Fashion Meets the Moment
In true competitive spirit, Dean and Dan Caten orchestrated one of Milan Fashion Week’s most perfectly timed debuts—welcoming Hudson Williams to the runway for the very first time.
“This is what happens when fashion stops chasing trends and starts capturing culture.”
Welcome to the Catens’ masterclass in “Capturing the Zeitgeist 101.”
Hudson Williams’ Runway Debut
Opening the show with commanding confidence, Hudson Williams stepped onto the catwalk dressed in an alpine-inspired look that fused athletic grit with Dsquared2 sensuality.
The moment was electric.
With snow goggles, performance tailoring and a cinematic walk that echoed his on-screen intensity, Williams didn’t just debut—he dominated.
“Fashion today is about storytelling,” the designers later shared.
“Hudson represents strength, youth, sport and emotion—everything this collection stands for.”
The crowd response confirmed it: this wasn’t a celebrity cameo—it was the arrival of a new runway star.
Bringing Heat to the Slopes
Dsquared2 Fall 2026 transformed traditional ski wear into high-fashion armor.
The collection reimagined alpine classics through the brand’s signature lens of excess, attitude and sensuality:
- Oversized padded jackets sculpted at the waist
- High-shine snowsuits hugging the body
- Shearling bombers layered over technical knits
- Lace-up ski pants recalling corsetry
- Distressed winter denim—an unmistakable Dsquared2 signature
Metallic fabrics shimmered like frost under spotlight, while bold color blocking injected adrenaline into the icy palette.
This was winter dressing not designed for survival—but for spectacle.
Après-Ski Glamour, Reinvented
Beyond the slopes, the Catens leaned heavily into après-ski decadence.
Crystal-embellished bodysuits peeked from beneath puffers. Velvet minis met snow boots. Faux fur trims brushed against bare skin. Sport collided unapologetically with seduction.
“Why choose between warmth and desire,” the collection seemed to ask,
“when you can have both?”
It was a reminder that Dsquared2 has never believed in subtlety—only in confidence.
A Runway Built on Perfect Timing
What made Fall 2026 truly resonate wasn’t just the clothes—it was the context.
With winter sports dominating global conversation ahead of the Milano Cortina Olympics, and pop culture redefining masculinity through shows like Heated Rivalry, Dsquared2 found itself standing exactly where fashion thrives most:
At the intersection of sport, celebrity and cultural relevance.
As one editor noted:
“This wasn’t trend forecasting. This was trend recognition.”
Dsquared2 Fall 2026 delivered more than a seasonal wardrobe—it delivered a moment.
With Hudson Williams’ runway debut, winter-sport glamour turned up to full throttle, and the Olympic countdown quietly ticking in the background, the Catens once again proved their unmatched instinct for timing.
The message was clear:
The slopes are no longer cold.
They’re burning—with attitude, energy and Dsquared2 heat.
