Luxury is changing its pace — and its posture. Today, it no longer insists on stiffness or suffering for style. Instead, it whispers ease, individuality, and lived-in elegance. At the heart of this shift stands Manish Malhotra, whose latest creative direction proves one thing clearly: comfort is no longer a compromise in luxury — it is the new language of it.
When Indian Couture Walks in Sneakers
This wedding season, Golden Goose unveiled two exclusive sneakers curated through the lens of Indian couture. And the choice of collaborator felt instinctive. For over three decades, Manish Malhotra has shaped how India dresses for its biggest moments — from bridal heirlooms to red-carpet statements. Bringing him into the world of luxury sneakers wasn’t a crossover; it was an evolution.
Launched at the brand’s Mumbai flagship store, the collaboration brings together Italian design philosophy and Indian craftsmanship in a way that feels refreshingly natural. It signals a larger movement in luxury fashion — where tradition, comfort, and contemporary style don’t compete, but coexist.
Imperfection as Identity
“These shoes are brand spanking new. It looks weird.”
When Louis Tomlinson once remarked on pristine footwear, it unintentionally echoed the philosophy that Golden Goose has long challenged. Since the launch of the iconic Super-Star sneaker in 2007, the brand has celebrated imperfection — scuffs, creases, and wear as markers of personal stories.
Golden Goose sneakers, instantly recognisable by their star motif and lived-in finish, reject the idea that luxury must remain untouched. Instead, they invite memory, movement, and individuality. This mindset aligns seamlessly with Manish Malhotra’s belief that clothing should live with you, not sit still.
Designed for Indian Celebrations
Crafted especially for wedding wardrobes, the collaboration introduces two statement sneakers:
- For women: White suede sneakers adorned with gold floral embroidery — delicate, celebratory, and effortlessly versatile. They pair beautifully with lehengas, palazzos, sarees, or even tailored trousers.
- For men: Black suede sneakers with matching embroidered motifs, echoing Manish Malhotra’s signature detailing. Ideal with bandhgalas, sherwanis, or Indo-Western jackets, they bring a modern ease to ceremonial dressing.
These aren’t just shoes — they’re couture accessories reimagined for movement.
Couture, Personalised
Adding another layer of exclusivity is Golden Goose’s Dream Makers service, which allows customisation and personal touches. Initials, symbols, or bespoke elements transform each pair into something deeply personal, blurring the line between handcrafted sneakers and made-to-measure couture.
It’s a reminder that modern luxury isn’t about mass perfection — it’s about meaningful individuality.
Heritage on a Global Street
At its core, this collaboration is a celebration of Indian craft on a global canvas. Traditional embroidery techniques find new life in contemporary streetwear, proving that heritage doesn’t belong only to museums or heirloom trunks. It can walk city streets, attend weddings, dance through celebrations — comfortably.
Manish Malhotra’s vision reframes how we see festive fashion. Sneakers are no longer outsiders in luxury wardrobes; they are now central players. And as comfort becomes essential to contemporary luxury, this collaboration stands as proof that style doesn’t have to slow you down — it can move with you.
In a world where fashion is finally learning to breathe, these sneakers don’t just complete an outfit.
They complete the moment.
Manish Malhotra’s vision reflects a new era of luxury — one where craftsmanship is honoured, comfort is celebrated, and personal expression takes centre stage. By bringing Indian artistry into the world of luxury sneakers, he redefines how we dress for our most meaningful moments. As contemporary fashion continues to evolve, this blend of heritage and ease proves that true luxury today isn’t about standing still — it’s about moving forward, comfortably, and in style.
