Some brand announcements feel strategic.
Some feel exciting.
And then there are those rare moments that feel natural.
The global sportswear giant New Balance has officially announced Janhvi Kapoor as its first-ever brand ambassador in India, marking a significant step in the brand’s journey within the country. More than a celebrity endorsement, this partnership feels like a reflection of how India’s relationship with fashion, fitness, and individuality is evolving.
Why Janhvi Kapoor Fits the New Balance Story
Janhvi Kapoor represents a generation that refuses to be boxed in. She effortlessly moves between intense film roles, fitness routines, red-carpet glamour, and off-duty street style — all while staying authentic to herself. That sense of realness is exactly what New Balance has always stood for.
Unlike trends that come and go, New Balance has built its legacy on consistency, comfort, and confidence. Janhvi mirrors that ethos. She’s not trying to be perfect — she’s focused on being present, expressive, and evolving. And that’s precisely why this collaboration resonates with today’s youth.
New Balance’s Growing Footprint in India
India has become one of the most exciting markets for global sportswear brands, where performance wear seamlessly blends with everyday fashion. New Balance’s decision to appoint its first Indian brand ambassador signals a deeper commitment to understanding local culture, style sensibilities, and the aspirations of young consumers.
This partnership allows New Balance to speak directly to a generation that values:
- Comfort without compromise
- Style with substance
- Movement as a lifestyle, not just a workout
Janhvi’s influence bridges cinema, fashion, and fitness — making her the perfect voice for this narrative.
Where Performance Meets Personal Style
What makes this collaboration special is that it goes beyond sports. New Balance today isn’t just about running shoes or gym gear — it’s about how people live in their clothes. From early morning workouts to long shooting days and casual city strolls, the brand has positioned itself as part of everyday life.
Janhvi Kapoor embodies this balance beautifully. She often champions outfits that feel lived-in, comfortable, and confident — proving that fashion doesn’t need to be loud to be powerful.
A Partnership Rooted in Authenticity
Speaking about the association, Janhvi Kapoor shared her excitement for the collaboration, expressing her long-standing admiration for New Balance and its commitment to innovation and individuality. She noted that the brand’s philosophy of owning one’s story resonates deeply with her personal journey. For Janhvi, fashion and fitness have always been about authenticity and self-expression — values she believes New Balance embodies effortlessly. She added that she feels truly honoured to join the New Balance family and looks forward to the journey ahead.
New Balance Welcomes a Voice of Genuine Inspiration
Welcoming Janhvi Kapoor on board, Radeshwer Davar, Country Manager, India at New Balance, highlighted that the brand’s partnerships are rooted in shared vision and mutual creativity. He emphasised that Janhvi brings more than just influence — she brings inspiration. Her passion, individuality, and evolving journey mirror the ethos that defines New Balance, making her a natural fit as the brand looks to explore new dimensions of fashion and sport for Indian audiences.
Strengthening New Balance’s Vision for India and the MEAI Region
Adding perspective on the brand’s growth strategy, Stuart Henwood, Senior Director, New Balance for the Middle East, Africa, and India (MEAI), underscored India’s importance as one of the fastest-growing markets in the region. He noted that Janhvi’s individuality and entrepreneurial spirit align strongly with New Balance’s values and long-term vision for the country. With her energy, style, and commitment to excellence, Janhvi is expected to play a key role in deepening the brand’s connection with consumers across India and the wider MEAI region.
What This Means for Indian Consumers
For Indian audiences, this partnership signals a shift. It’s not just about aspirational fashion anymore — it’s about relatable icons, wearable style, and brands that understand real lives. With Janhvi Kapoor as its face in India, New Balance is set to connect more deeply with consumers who see fashion and fitness as part of one fluid lifestyle.
As the brand continues to expand its presence, this collaboration sets the tone for a future where comfort, confidence, and self-expression lead the way.
By naming Janhvi Kapoor as its first brand ambassador in India, New Balance takes a decisive step towards building deeper cultural relevance in the country. Anchored in shared values of innovation and individuality, the collaboration marks the beginning of a long-term vision where fashion, performance, and authenticity come together to redefine everyday movement for Indian consumers.
